Direct to Consumer, abbreviated as D2C, is a business model where the product manufacturer or producer, or service provider sells their products directly to the customer without a middleman. In this model, the products are sold through brand-owned outlets, showrooms, or web stores without the involvement of intermediaries like wholesalers, distributors, and retailers.
Since this model unleashes direct communication between the producer and consumer, many businesses are shifting towards D2C. As it cuts down all the intermediaries, the brand earns a name and reputation for itself while majorly attracting the millennials.
List of top 15 D2C brands in India:
Mamaearth
Mamaearth is a skincare company with a huge consumer base and value. The company also made its presence on e-commerce websites like Amazon, Flipkart, and Nykaa. The revenue of the company has increased three times from the 2019 records. Mamaearth was founded by Varun Alagh and Ghazal Alagh in the year 2016.
The Moms Co
The Moms Co provides personal and natural healthcare products for mother and baby. The major source of revenue relies on selling and it has a market value of USD 6.5 billion. The Moms Co was founded in the year 2016 by Malika Datt Sadani.
Bombay Shaving Company
The Bombay Shaving Company is a popular men’s grooming brand that follows the D2C business model. The brand has over 2 million users and has a market value of USD 3.4 billion. The company was founded in the year 2016 by Shantanu Deshpande.
MyGlamm
MyGlamm is a D2C beauty product company that provides online beauty products with international spa and salon products. The company has a revenue run rate of USD 100 million. The brand was founded by Darpan Sanghvi in 2015.
Wow
WOW Skin Science is a beauty and personal care brand that follows the D2C business model. The company has a 500 crore ($266 million approx) revenue and is expected to reach 800 crore by 2023. The brand was founded by Manish Chowdary and Shardha Sharma in the year 2016.
Wakefit
Wakefit is a sleep and home solutions company that produces mattresses and other furniture products. Located in Bengaluru, the company was founded in 2016 by Ankit Garg and Chaitanya Ramalingegowda. The brand had a value of USD 380 million in November 2021.
Sugar
Sugar cosmetics is a company that produces beauty products and cosmetics with higher performance. The brand was founded by Kaushik Mukherjee and Vineeta Singh in 2012 and is headquartered in Mumbai, Maharashtra, India. The company has a value of Rs. 750 crores and revenue of Rs 130 crores as of 2021.
BoAt
Boat is a famous fashionable electronics manufacturing D2C lifestyle company that produces stylish earphones, headsets, speakers, and high-quality rugged cables. The brand’s annual profit has increased in the year 2021 by 61% to Rs. 78.6 crores. The company has more than 20 million users in India and it sells 10,000 products every day. The brand was founded by Aman Gupta in 2013.
Noise
Noise, an Indian wearable company was initially founded to produce cases and accessories for smartphones but soon it expanded and now it produces earbuds, smartwatches, earphones, and other electronic accessories and gadgets. The company was founded by Amit Khatri and Gaurav Khatri in the year 2014. The brand has a total revenue of Rs 430 crores.
Lucious
Licious is a D2C business model that operates on a farm-to-fork model that was founded in Bengaluru, Karnataka, India. The company sells high-quality and fresh meat, eggs, and seafood like fish and prawns. The company has a consumer base of over one million and it receives around million orders every month. The company has around five processing centers and operates across 17 cities. The brand was founded by Abhay Hanjura and Vivek Gupta in the year 2015.
Pepperfry
Pepperfry is an Indian home decor and furniture company that primarily focuses on the online market but the company’s offline stores have increased over the years with 20 studio locations across India. The brand has around 3.5 million active users and more than 5 million visitors every month. The company was founded by Ambareesh Murty and Ashish Shah in 2012.
Healthkart
Healthkart sells high-quality fitness products and assists consumers to attain their fitness purpose. Healthkart products are available in 40 cities in around 110 offline stores across India. The brand was founded by Sameer Maheshwari and Prashant Tandon in 2011.
Lenskart
Lenskart is one of the biggest D2C-operated brands in India that deals with eyewear like spectacles, eyeglasses, and lenses. The brand has a presence in more than 66 cities across India with around 600 outlets. The company has a revenue of Rs 967 crores as of 2020. The company was founded by Peyush Bansal, a former Microsoft employee in the year 2010.
Mellora
Melorra, the biggest distributor of hallmarked gold jewellery in India, is one of the first-ever lightweight D2C jewellery startups which has delivered its products in more than 2,700 towns in India. The brand sells jewellery at an affordable price and was founded by Saroja Yeramilli in the year 2016.
Bewakoof
Bewakoof, a popular clothing brand, is the largest casual wear and lifestyle brand and e-commerce platform in India. The band has around 10 million active users and has increased its revenue by 27% while having Rs. 208.33 crores revenue as of 2020. The company was founded by Siddharth Munot and Prabhkiran Singh in the year 2012.
