Boingg is a one-stop solution for all the requirements for the kids’ furniture. Boingg is a Gurugram headquartered start-up that provides in-house elicited customized kids furniture. Founded by Dhruvan Barar and Neha India in Feb 2019, Boingg is the brand of the parent company ‘Couched’ which was created in 2015. This company provides a crafted multicolored furniture range for kids including beds, storage, nursery, tables, chairs, and decor. ‘Boingg’ was started to conform to the needs and requirements of the customer and provide products that are not even available in India. The original name of the company is ‘DNV Furniture’.
“The market offerings were, and still are, expensive, imported furniture or custom, made-to-order or cheap, plastic, and low-quality. We wanted to create a solution that fills this gap, and provides for the upwardly mobile young parents who want good quality, unique designs, and furniture that fit their needs, without having to bear sky-high prices,” says Neha.
What does it Offer?
The startup delivers almost every kind of furniture and décor product one may need for their children’s rooms such as beds, nursery fittings, study tables, storage, décor, and soft furnishings. The products range from Rs 2,000 and go up to Rs 85,000. Apart from serving directly to customers, Boingg! has joined hands with online furniture platforms Pepperfry, Flipkart, and Livspace. The startup is also assembling its offline sales channels to create physical touchpoints, with its first retail store ready to open in M.G Road, Delhi in December.
The startup seizes direct orders for all its products from Delhi-NCR through its website. Some of its pre-assembled units are also being transported across the country. All its products are available in pan India through its platform partners, Pepperfry, Livspace, and Flipkart.
Features of Boingg
- It delivers products employing their truck to areas of Delhi and NCR.
- They have collaboration with major furniture companies like ‘Pepperfry’ to take orders.
- It offers a wide range of exclusive kid’s furniture including cribs, beds, sofa, etc. with an easy return policy after using.
The Interesting story behind the name ‘BOINGG’.
Therefore the products manufactured are for the kids; the founders determined that the name should be something fun and quirky. So, as the kids love to jump on the bed and the sound from the bed is ‘boingg’ due to the springs. Thus, the founders reached on the name ‘Boingg’ which gives a happy vibe and suits the purpose.
Into the Future
Though the company’s customer base is spread across India, the founders highlighted that Delhi, Mumbai, and Bengaluru are the key markets for them. The platform also has seen a lot of grip from Tier I and II cities in the west and south. Bootstrapped to date, Boingg! is scheduling to expand further and streamline its manufacturing and logistics capabilities and is exploring third-party funding for the same.
“We have started discussions with some investors and hope to raise our first round of investments in the first quarter of 2020,” says Neha.