Started with a goal of helping Small Businesses: ‘KreditBee’ raised Rs 1,800 Crores so far


A platform for salaried and self-employed professionals, KreditBee is an instant personal loan provider, ranging from Rs. 1,000 to Rs. 3 lakh. Applying for a loan at KreditBee is not a very long procedure, it takes only 15 minutes from registering on the app to loan disbursement. As soon as the registration is completed by the user, the money is instantly transferred to the bank account. 

KreditBee Company Highlights:

Company Name- KreditBee
Founders-Madhusudan Ekambaram, Karthikeyan Krishnaswamy, and Vivek Veda
Industry-Financial Services
Headquarters-Bangalore, India
Funding- Rs. 17.6B

The idea behind KreditBee

KreditBee Madhusudan
Madhusudan Ekambaram

One of the co-founders, Madhusudan, always wanted to change the lending and finance system in India. Initially, they started KrazyBee in 2016, which was a platform for students. KrazyBee let students purchase goods online via its flexible monthly payment plans. In 2018, this idea went further and KreditBee was started then. 

Revenue Model of KreditBee

The model is based on standard lending which is completely digital, and the interest income serves as a profit to the firm. The startup also works with companies like Flipkart, Amazon, etc., which becomes an affiliate income and is passed on to the customers.

Funding of KreditBee

The 1st round, known as Series C, took place in February 2021, wherein, KreditBee raised Rs. 5.5 billion. The investors are not disclosed. The 2nd round took place in March 2021 wherein Motilal Oswal Private Equity and NewQuest Capital Partners invested Rs. 5.1 billion. The 3rd round took place in June 2021, wherein India SME Investments invested Rs. 600 million. The 4th and final round took place in December 2022, wherein 5 investors, PremjiInvest being the lead investor, invested Rs. 6.5 billion in total.

Future Plans of KreditBee

The startup is targeting the 300 Million NTC (New To Credit) folks and aims to become a one-stop solution for Digital Lending to the Indian Ecosystem in the long run.


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