In a territory where sports is inscribed under extra-curricular activities, Mr. Yeragaselvan Kumarasamy holds a different idea and is doing his best to change people’s perspective in this regard. Chennai-based sports tech startup Run Adam pertains to stakeholders of the sporting community, including athletes, coaches, academies, and sponsors, to build a powerful sports-centric ecosystem. The startup strives to improve the performance of sportspersons by centralizing the entire sports ecosystem, including sponsors and performance centers. The app, which is the brainchild of Yeraga Selvan is as eclectic as him. Shedding light on the struggle that countless athletes face, according to Yerega Selvan; this app could help them get auspices for their nutrition, equipment, support staff, and so on.
“We started an event management company that got us an opportunity to manage and run the CPL (Caribbean Premier League) team Trinidad & Tobago Red Steel in its (the tournament’s) inaugural edition in 2013. After CPL, we managed a few international cricketers during their IPL visits. Subsequently, we conducted Legends Coaching Camps, bringing India the likes of Courtney Walsh and Lance Klusener to train upcoming Indian cricketers. We also conducted ‘Vishy’s Master Class’ to help chess aspirants learn chess directly from Viswanathan Anand,” Yeragaselvan says.
Athletes can access everything they need with the Run Adam app, which later helped over 150 sportspersons adjoin with sponsors. They aided with essential sporting equipment like spikes, sportswear, nutrition supplements — everything based on their needs.
A vision to help aspiring sportspersons to sharpen their talent and help them in their professional journey.
The sports tech app Run Adam utilises its technology platform to connect athletes with resources, including sponsors, experts, coaches, academics and specialists, among others. It is formulated to be a single-access and a tech-enabled platform for sportspersons; Run Adam attempts to provide quick, and easy access to resources across the country. Registration on the app is free for the sporting neighbourhood and is accessible for download on Google Play Store and Apple store.
How does it work?
A user can generate a profile by signing up either on www.runadam.com or through the iOS or Android app. On signing up, the user’s genuineness is verified by a designated backend team. Following this, the athlete’s credibility is checked based on their achievements, awards, and certificates. The platform enables the ecosystem to interact and find potential superstars. Users can also examine and gain information regarding top educational institutions, academies, corporates, teams/clubs and sports associations.
Challenges and Fundings
The biggest challenge was to comprehend the intact sports ecosystem and specific needs. The founder invested Rs 1 crore and subsequently raised an undisclosed round from former Indian men’s cricket team captain MS Dhoni. It raised $1.5 million in a seed round, from angel investors including a collective of 15 doctors from the US.
The other big challenge was to create trust among athletes regarding the platform. Yeragaselvan explains that the company’s primary revenue will be through advertisements and sponsored listings.
Plans for the future
Run Adam hopes to bring many more such ‘old’ sports at the vanguard, helping sportspersons and the ecosystem as a whole. Over the next two years, Run Adam intends to acquire two million users and enable over 500,000 transactions. By then, it also aims to permeate the outbacks where most traditional games originate. Run Adam has also begun crowdfunding for state, national, and international Indian athletes. It has also started online booking of athletes for events, brand endorsements, and one-on-one mentorship sessions, facilitating new livelihood options for sportspersons. It plans to begin identifying schools, colleges, PSUs and corporates offering sports quota. The startup competes with unorganised sports contractors and management companies.
“We are also targeting to be exclusive ticketing partners for state sports events, which will pick up after COVID-19. In 18 months, we are targeting revenues of close to Rs 25 crore. After that, we are confident that advertising revenues will also contribute to a large share in the coming years,” Yeragaselvan says.