Nutrition is a vital part of our health and well-being. Better nutrition is required to enhance and boost infant, child, and maternal health, stronger immune systems, safer pregnancy, and childbirth. It also lowers the risk of non-communicable diseases such as diabetes and cardiovascular disease and improves durability and longevity. In the midst of the current situation of the COVID-19 pandemic, eating healthy food remains a significant part of maintaining good health. Even though there is no particular food that can help protect us from the virus, a nutritious diet can boost our immune system or help us fight off symptoms. We may not be able to share our meals with our friends and loved ones, but there are lots of other ways to eat well and sustain our health and well-being at these difficult times.
For our children and our students to display their optimum potential, show their mettle; nutrition and proper nourishment play a very big role. The month of September will be observed as ‘Nutrition Month’ in the entire nation,” said the Prime Minister during his monthly “MAN KI BAAT” program. The Prime Minister also said that in this crusading stance towards nutrition, the participation of the public is significant. Everyone should make an effort to spread its awareness.
PM Urges People to Support This Exceptional Endeavour
The month of September is observed as Nutrition month all over India, encouraging everyone to eat nutritious food. In addition to this PM Modi mentioned the Agriculture Fund, which gives complete information on crops grown in each district and related nutritional value. Nutrition Month will mainly focus on helping people to make correct and accurate food choices as well as developing good eating exercising habits.
Our honorable PM Narendra appeals to people to aid combat malnutrition and contribute to attaining the government’s nutrition goals by conscientiously participating in
“Poshan Month” activities starting in September. On March 8, 2018, Prime Minister Narendra Modi launched POSHAN Abhiyan from Jhunjhunu, Rajasthan, with the vision to make India malnutrition free by 2022.
The objective of POSHAN Abhiyan is to reduce stunting in identified districts of India with the highest malnutrition burden by roping in Anganwadi workers. The month of September is dedicated to the celebration of ‘Poshan Maah’ or nutrition month, launched by the government last year.
Exploring New Strategies to Create Awareness
Prime Minister Narendra Modi also highlighted that schools should have not just report cards but also nutrition cards and nutrition monitors along with nutrition monitors just like there is a class monitor just to have a check. These initiatives are in works. He also called on teachers to engage students in finding out the stories of the unsung heroes of the country’s freedom struggle, as our country soon celebrated 75 years of Independence. Referring to the importance of nutrition, he said it had played a key role in building the nation.
Modi also added that a Bhartiya Poshan Krishi Kosh was being developed to provide information related to the food produced in every district of the country. He further explained the old adage ‘Yatha Annam Tatha Mannam’. This means that our mental and psychological development is directly related to the quality of food intake. It is necessary to spread awareness of nutrition. People’s participation is also very crucial in this movement. It is public participation that makes it successful. The event will include displays of Posters made by the students on various aspects related to the importance of a balanced diet, eating right, eating safe, and eating sustainable foods. Experts from the field of Nutrition will be invited to spread awareness among the students about the significance of eating right.
Online Healthy Food Start-up Gives a “Healthie” Twist
Talking about the Nutrition month, this startup is on a two-pronged mission: to make India healthy and to build a solid business by offering healthy and nutritious food that is also delicious. Online healthy food start-up HEALTHIE, presents healthy food, and has an Indian touch for the urban lot. Delivers in Delhi-NCR, Bengaluru, Mumbai, and Hyderabad. Working from 18 kitchens at present, the start-up is aiming for 100 kitchens as it expands across India.
The healthy foods market is uplifting in India. As of 2016, the healthy foods market in India touched Rs 10,000 crore in profit. While this is less than 10 percent of the overall food market because many believe that the market will pick up pace in the coming years. Healthie affirms to be the first in India to have a complete Black range which includes sandwiches (Black Beast), Black Rice Bowls, healthy desserts (Black Hole), and juices and smoothies (Black Beauty).
Offering New Experience to More and More People
Rajesh Sawhney, Founder of Healthie explains: “I think ‘eating healthy’ is a global megatrend. It is just about beginning in India. I wanted to create a brand in India that can provide fresh and healthy food with an Indian touch. During the extensive research we did before the launch, we found that most Indian consumers feel that healthy food is not tasty. That’s why my brief to our team was to create meal experiences that are healthy as well as tasty. In fact, our punchline is HealthieBhiTastyBhi”.
Healthie is constantly arranging new experiences, and the recipes are carefully custom-made keeping in mind the macronutrients and micronutrients required for a healthy balanced diet. This year, Healthie is looking to uplift more funds and escalate its brand all over India and across varied categories.
A Fight Against Malnutrition- “The Nutrition Month”
During this Nutrition month, various programmes have been curated by the Women and Child Development Ministry to spread broad awareness on the issues related to malnutrition like stunting, under-nutrition, anaemia and low birth weight in children. The Nutrition Month will concentrate on adolescent girls, pregnant women and lactating mothers to eliminate the deficiencies rising in the health sector. Trying to reach about 11 crore women and children during this month through various deep-root activities, with the uniformity of different ministries.