There’s a desire for an outlet that not only exemplifies these new Social Media rulers but incubates them and brings them jointly, to work together and assist them in every way possible. Being at the vanguard of the influencer commerce space, NOFILTR has continuously come up with a ground-breaking struggle in the creator and influencer section. To create a better space in influencer marketing and to help young talents, Sumedh Chaphekar founded NOFILTR in 2017.
The startup is headquartered in Mumbai. It is a social media tab that incubates youthful talent by giving them a creative and skillful direction. It has united with a profusion of influencers and brands and hopes to create a mature population network that stimulates personal manifestation and fascinating content. It emphasizes on short films and written pieces. Their mission is to give a voice to storytellers on varying media fora.
“Similar to how an actor plays a character on screen for 3-4 hours, and these individuals were playing their true self on social media. Instead of doing it for a few hours, they were playing their character 24×7, 365 days. We realised these individuals would be bigger than media companies in the future. We wanted to be a part of this revolution rather than being bystanders,” says Sumedh
The Vision is to Develop and Modify the Untapped ‘Influencer Marketing’ Domain in India
NOFILTR acknowledges the endless capacity of media production and its proficiency to engage and inspire. The relationship is what they strive for. The startup connects the brand to the influencer, and the influencer to the world at vast by proposing a broad arrangement of assistance, which includes unique branding, content composition and curation, influencer marketing and brand collaborations, campaign design along with campaign execution and analysis. NOFILTR believes in integrity and content and nurtures ability accordingly. By cooperating with influencers and trademarks, they intend to create a maturing community network that facilitates personal expression and intriguing content.
The Acquisition Journey
Today NOFILTR is a coalition of 45 members. Some of the famous artists it has motivated include Mrunu, Ashi Khanna, Manav Chhabra, Awez Darbar, and Nagma Mirajkar. These influencers have their content varying from dance and makeup to music videos. A campaign is directed towards engagement with the target audience in the age bracket of 21 to 35 years. After comprehending their capability and skills, the startup incubates them, specifies their unique characteristics, and boosts them in every possible way to heighten it online.
Overview of Future Plans
Originally things had decompressed as the team was struggling to get in sync with the new normal of ‘work from home’ routines. Now it has bounced back. Earlier, influencer marketing didn’t prevail, but now brands have re-strategize and whirled to digital influencers. Every year, the number of brand collaborations that NOFILTR executes is steadily expanding. NOFILTR had made twice as much the number of partnerships in the last quarter of 2019-2020 as compared to that of 2018-2019.
NOFILTR strives to continue preparing creators in its most real sense. To provide the broader community of creative minds with a common platform and join forces, NOFILTR.GROUP has inaugurated Creator 21. Creator 21 seeks to organize collaborative events for the creators from every forum such as YouTube, Instagram, Snapchat, and much more.