Mianzi – A Name Uplifting Local Artists With Their Traditional Bamboo Craft


When we think about our environment, we find a deeper connection with generational traditions – materials which understand nature better than us. Bamboo Trees have always possessed that mighty figure that are preserved but at the same exploited for our home furnishings. It looks very elegant and classy to appreciate bamboo furniture, bamboo products, when we don’t understand depletion of such mature natural resource is something we can’t afford in the coming era. Hence, Mianzi has come up with practical and radical solutions, to “sustainabl-ize industrialization.” It designs bamboo products that aim to revolutionise the way bamboo is seen and used by bringing eco-friendly yet inventive and aesthetic bamboo-built options in furniture, lifestyle products, bicycle, and architecture.

Commencement of Mianzi’s firmness

This venture is a purpose-led home décor and furnishing brand that is working to redefine sustainability through reimagining designs with our planet in mind. All their designs are handcrafted and are made by a family of heritage artisans from small villages of India. The inspiration for Mianzi began in a rickshaw repair shop, where a young child observed the beauty of simplicity in design and the efficiency of simple solutions.

As a kid the founder often visited his grandfather’s rickshaw repair shop with his father. While helping him with small chores he used to observe the simplicity of the design of a cycle rickshaw and the bicycle in amazement. The way the repairs and restoration were made with on spot unique solutions mostly by hand inspired him and made him wonder about the efficiency of simple ways.

Bamboo as a material has been a fillip in his design philosophy & is reflected as a bigamy between sustainability, contemporary features, and cultural heritage.

Insights on Founder’s career graph and growth

Shashank Gautam, with a Bachelor’s in Architecture from SPA Delhi & Master’s in Industrial Designing from IDC, IIT Bombay, developed a special bond with bamboo during his graduation research. With a drive to build sustainable products that can revive our heritage and vanishing craftsmanship, he established Mianzi in 2018. He has worked in various industrial design companies as a Lead Designer where he used industrialised materials like plastic, metal, etc. in designs.

Sugandha Varshney is a strong supporter of social innovation and has a craving for knowledge, to learn anything and everything possible. She combines business management with a growth mindset of asking a lot of questions to understand the root cause of any issue and seek creative solutions. With a predilection for startup growth, she gained experience of 7+ years in business development and operations before joining Mianzi in 2019.

Ananta Varshney, with a Bachelor’s in Architecture, is strong-willed, self-driven, and ensures the team adheres to its goals. With her 4+ years of experience in architectural and interior design project management, she has methodized Mianzi’s factory operations and administration.

Sense of Social Responsibility adhered by Mianzi

Mianzi is working in association with Madhya Pradesh State Bamboo Mission (MPSBM). Working under the National Bamboo Mission (NBM), MPSBM encourages and boosts the growth of quality bamboo, bringing in skilled artisans from all across the state and training them to promote competent designs that could capture national and international markets by making available advanced tools and equipment.

What do Mianzi believe in?

Mianzi aspires to consider bamboo as a possible sustainable-industrial product while accrediting the heritage craftsmanship of local artisans. The objective is to revisit the whole architecture of a product from its geometry to the details, so as to recognize bamboo as a more acurateand futuristic raw material and preservation of such resources also, Mianzi considers it as their prime responsibility.

There are a number of problems that Mianzi is focussing on solving:

  1. High-value gap while buying design-driven, durable, craft-based home furnishing products.
  2. No technological development of Indian heritage craft and natural sustainable materials.
  3. Decreasing Employment opportunities and wages for heritage artisans.

Some More Stories

Fame illustration of Mianzi and Upshot

Since 2018, Mianzi has encouraged the plantation of more than 15,000 bamboo plants, and has generated ethical employment for more than 150 families, in the rural regions of 5 different states in India. They have employed more than 100 artisans to restore the heritage craftsmanship of ancient India, most of whom have given up on their passion. More than 50% of their artisans are women, thus empowering them to be financially independent while preserving the art of bamboo craft and trying to eradicate the problem of rural unemployment.

Just imagine a product that can be gathered easily on our own, has attractive features, can successfully reduce carbon footprint and is budget friendly. Mianzi is trying its best to make the bamboo products reach its admirers and innovatively assuring that we have to give it back to nature in some way or the other.

Frequently Ask Questions (FAQs)

1. What is the business model that Mianzi follows?

Business model followed by Mianzi is B2B, B2C, D2C.

2. How does this venture generate their revenue?

Majorly online sales on their website and other e-marketplaces plus through offline stores.

3. Who are the founders of Mianzi?

Shashank Gautam, Sugandha Varshney and Ananta Varshey founded this sustainability epitome of e-commerce.

4. Where are the headquarters located for Mianzi?

It is completely based out of New Delhi, India.

5. What is the average revenue they are able to generate yearly?

1.5 cr plus is the estimated amount of their revenue generation.


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