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Market For Home Cooked Food Startup in India

Market For Home Cooked Food Startup | Karo Startup
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Some years back, you used to enjoy cooking and carrying lunch to work. But, in the current days, the hectic job and the busy timetable has made cooking an extravagance, home-cooked food delivery startup is grabbing the attention.

A large number of people are attracting towards dinner memberships, essentially for its comfort. A food delivery startup that offers home-cooked foods is healthier than what fast food and restaurant delivery provide.

Target Market To Sell Home Cooked Food

In India, a lunch box in most middle-class and upper-middle-class homes means a combination of dal, rice or roti, seasonal sabzis or curries, salad, and yogurt. Perhaps a piece of mithai as well. Be it a busy working professional or students staying away from home. All crave for that “Maa Ke Hath Ka Khana,” which turns into an opportunity for home-cooked food startups.

Home Cooked Food Startup Maa Ke Hath Ka Khana | Karo Startup

The youth of (between the ages of 25-40) middle and upper-working class middle-class working force alternately approach lunch. Changing family structures, expanding dependence on uncertain homely help, long work hours, and similarly, long drives have made bringing lunch from home tough. And the people who do figure out how to do as such, lunch boxes for them mean remaining food from supper or, in case you’re fortunate, home help or a family member putting together something.

Now you can see that the target market for this sector is a vast ocean of opportunities.

Where To Start From?

If you are looking to start your venture in the home-cooked food sector, it’s the best time to create it. Here how you can do it:

1. Research Your Target Market First

Like some other business, you should likewise begin exploring your target market to start your home-cooked food business. Figure out what’s your target consumers’ food choice.

If your target market is the local college students, you might need to shine more on light and heavy snacks. Or on the other hand, if your target customer is the employees of a nearby business tower, you should need to offer healthy lunch meals and snacks.

2. Develop a Marketing Strategy

You should have a marketing strategy to determine how to reach your target market effectively, especially if you’re still starting in the business.

Your marketing strategy can focus on word of mouth by neighbors and friends, digital marketing through social media, such a Facebook and Instagram page, Leaving flyers and posters in nearby offices, schools, or residential areas.

When it comes to starting your own home-cooked food delivery business, or any business for that matter, you’ll need a great looking, fast, affordable logo design. You can take the time to hire a traditional logo designer or do it yourself using an online logo maker.

3. Create a Business and a Meal Plan

Home Cooked Food | Karo Startup

Even though you’re just beginning a small startup, but a field-tested strategy is an unquestionable requirement. Alongside this strategy, you also need to prepare a meal plan for every week. At the point when you have a field-tested approach, you can predict if your home-cooked food delivery business will, without a doubt, have a return, or you will be just getting back the break-even amount.

The business strategy needs to include, cost of selling each pack of food, per meal and per location, grocery list and cost of every raw material, and other vital costs, for example, gas, electricity, and work.

With a week by week business and meal plan, you’ll additionally have the option to analyze your profits every day. You can decide whether you are going negative or if there’s a constant open door for development.

4. Government Compliance

Identify and follow pertinent rules for tax and legal compliances as set by the Government or some other relevant food law for food organizations.

You have to apply for every license and permits, including permits to operate, sanitary permits, tax payments, food handling seminars, and permits.

Tragically, many home-cooked food businesses don’t consent to the necessities since they’re working from their homes.


With the demand for home-cooked food, the industry is booming like never before. A food delivery business is a perfect idea for those who prefer or may need to work from home. It is ideal for such stay-at-home mothers.

The same holds if you leave near the central business district, where the nearby offices are your potential market. Keep all these steps and tricks in mind as you get started on your food delivery business from home. This will be helpful for you to begin home-cooked food startup.

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