Hoopy- A Technologically Enabled Company For The Vehicle After-Sales Service Industry


Gearing toward disrupting the sector in India with its solutions, Hoopy concentrates on the two-wheeler component and is helping its customers maintain complete ownership of their vehicle’s maintenance lifecycle. HOOPY is an endeavour which provides answers to everyone else Vehicle-related worries through innovative technology and crispy operations. Founded in 2016 by IIT Kharagpur alumni Abhinav Shrivastava and Vedic Choubey both, and BIIB Pune alumnus Shashank Dubey, Bengaluru-based Hoopy is a technologically affiliated ecosystem for the vehicle after-sales service industry.

About Hoopy

Hoopy is the developer of an online vehicle maintenance marketplace which is designed to pertain vehicle owners with service providers. The company’s marketplace gives a list of service providers to choose from and book a slot from the available places for two-wheeler and four-wheeler to get serviced in a hassle-free manner, encouraging vehicle owners to book for repairs, washing and maintenance with the click of a button. It also offers services such as annual and periodic expenditure plans and minor repairs. It also allows the customer to both pre-book slots or avail on-demand services whenever required. Till date, they have claimed to work with more than 15 institutional clients and completed more than 1 Lakh jobs.

The startup is currently concentrating on two-wheelers. The startup also claims to be operationally constructive and serves both B2C as well as B2B segments. For B2B, it has clients like Bounce, Vogo, Drivezy, etc.

Our focus is not just on bringing quality and trustworthy services to customers at their doorstep but also empowering the skilled labourers in the unorganised sector with better technology, hygiene, and culture,” said Dubey.

Surviving the Pandemic

The pandemic generated severe repercussions for the Indian mechanic community in the form of disrupted business and scepticism as many chose to move back to their hometowns. The epidemic was a challenging phase for the startup, but it was able to survive and grow through its partnerships and contributions made by its customers and clients. Dubey highlighted that during the lockdown, when overhauling jobs dropped to zero, loyal customers came ahead and generously donated for the technicians who were abandoned, away from home without work. This contribution aided in sustaining the families of Hoopy’s mechanics.

To ensure its survival, Hoopy had to lay off and pay cuts which helped the startup grow immensely in this phase. During this time, Hoopy launched it’s Roadside Assistance Service’ programme in Bengaluru. It ensured its mechanics reached to the aid of stranded customers within 30 mins of the complaint being raised. Initiatives such as these have been very well accepted by its customers and clients alike.

Amongst the partnerships during the pandemic, the most prominent one for Hoopy was the one with Shell Lubricants. To create a steady source of income for the mechanics, both Shell and Hoopy are focussing on training as well as equipping over 5K mechanics to be prepared and ready for the adversities and changes in the market due to the pandemic.


The firm contends with the likes of Mumbai-based Zonnett and MotorExpert, Cross Roads India Assistance Pvt. Ltd, Helponwheels.in, TVS Automobile Solutions Ltd’s M yTVS, Rescuefirst.com and Carzcare.com in the online auto servicing segment.

About the Future

While currently, the startup is only furnishing services for bikes, Hoopy gazes on the premium sports bike segment and building capabilities and solutions for the same. Besides, it is planning to include more tech advancements to its solutions.

We have been collecting a lot of multibrand data with our inception, which is nothing short of a gold mine. Predictive maintenance is the next big thing in our domain, and BS6 norms are propelling the Indian automotive market towards this goal. We are aiming to capitalize on this soon,” said Dubey.

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