Hari Menon Started His Journey At 50 And Generated $1.5 Billion Revenue Today!

Words About Hari Menon


Hari Menon, Indian Entrepreneur started a Grocery Delivery startup at the age of 50. The Company has made a Revenue of $1.5 Billion Fy23. Hari began his journey in the Indian ecommerce market with Fabmart in 1999 at the age of 37, and later launched Bigbasket. Fabmall, India’s first online-to-offline integrated retail company, was launched as a physical version of Fabmart and was well-received by customers.

In October 2011,
Hari sold his 300 stores in Tamil Nadu, Andhra Pradesh, Kerala, and Karnataka, and as a result, the Aditya Birla Group went on to found Bigbasket. In 2011, Bigbasket found itself without any online competition. It was here that the co-founders made a bold decision to take on the challenge of a complex grocery business.

Over the years, BigBasket grew to become one of the largest online grocery platforms in India, offering a wide range of products and serving numerous cities across the country. As the CEO of BigBasket, Hari Menon played a crucial role in leading the company’s strategic direction, expansion efforts, and overall operations. Under his leadership, BigBasket raised substantial funding and expanded its services, including the introduction of express delivery options and the launch of a subscription-based service called “BB Star.”

The Story Of BigBasket

BigBasket is not the first time, Hari tried his e-commerce space but the third when he channelized his enthusiasm and potential into business. His first and foremost internet venture was Fabmart and this along with the co-founders of BB only, VS Sudhakar, Vipul Parekh, Abhinay Choudhari, and V.S. Ramesh. BB was launched ahead of this fast and speedy era where everyone is dependent upon the internet. Along with all the founders, BB cracked the hard brick of failure and quickly became the mortal model and then ever since known for the same. Hari and his partners grasped the correct and
essential timing to approach towards the right direction and launched BigBasket for smartphone-savvy urban Indians in 2011. Don’t encounter some jaw dropping situation but,
Today, the company’s enterprise value is pegged at over Rs. 13,500 crore.

The BigBasket Journey
2011: Launched in Bangalore
2015: Approved SRK as Brand Ambassador2016: Expanded themselves to 8 metro cities of India.2016: Expanded themselves to 8 metro cities of India.
2019: Mirae, Alibaba Group, and CDC gave $150 million like huge investments
2020: BB gained 5 million registered customers, expansions into 26 cities.
2021: Tata bought 64% stake in BigBasket isn’t it amazing?
2019: Mirae, Alibaba Group, and CDC gave $150 million like huge investments
2020: BB gained 5 million registered customers, expansions into 26 cities.
2021: Tata bought 64% stake in BigBasket isn’t it amazing?

Contribution Of Hari Menon In Big Basket

Hari Menon plays a very crucial role in the contribution of the firm to regulate the growth and success of the company. Being the CEO and co-founder of BigBasket Hari Menon carries out the potential to stand out in the crowd and still get highlighted all around and not only this, but also people applauding the success. With his strategic leadership and sharp vision, today BigBasket has become one of the foremost leading online grocery platforms in India.

Since its establishment, we can point out several expansion strategies leading to the growth of the
firm BB with the back held by none other than Hari Menon. Under his guidance, BigBasket has built a strong and irresistible supply chain by establishing relationships with wholesalers, manufacturers, and also none other than with local farmers too. With such a grounded mind and strategies, Menon came into a steady supply of high-quality products which ensures the attention of customers at the end of the day.

Menon has also prioritized innovation and technology, implementing user-friendly platforms, personalized recommendations, and efficient inventory management systems to enhance the customer experience. He has successfully raised substantial funding for BB through partnerships and investments, allowing the company to fuel its expansion and strengthen its infrastructure.
Overall, Menon’s contributions have played a vital role in establishing BigBasket as a trusted and convenient online grocery platform in India.

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