Approximately 83 million Indians (6.8%) reported English as their second language, and 46 million (3.8%) reported it as their third language, making English the second-most spoken language in India after Hindi. A 2019 report labeled as Efficacy of Mobile Edtech in India: Mapping User Engagement to Learning Outcomes by Gray Matters Capital called attention to the increasing demand for English learning apps in the country. Having a good command of English helps us to have more opportunities in life, first of all, our career.
The Indian education system is observing a change in the way skills are being imparted. Today the focus has shifted from a competitive mindset to understand the employability skills required to create capable next-generation entrepreneurs. Hello English is a successful English learning (e-learning) Jaipur-based startup app. CultureAlley’s Hello English app is co-founded by Nishant Patni, a graduate of IIT Bombay, and Pranshu Bhandari Patni, a double gold medalist from NMIMS, and was a part of Forbes’ 30 under 30 in 2014.
Attributes and Aspects
Hello English by CultureAlley is a free language learning app. It’s essentially a tutor, online course, and video game mixed into one application. The app is available on Android, iOS, Windows, and Web. Hello English isn’t an app where all of the content is in English; instead, you can learn English with instructions in 22 different native languages such as Spanish, Hindi, Tamil, or Portuguese. The platform is backed by top VCs, including Tiger Global and Kae Capital. This e-learning startup app is on a mission to authorize people across the globe to acquire the knowledge of the English language as a skill. Hello English is one of the winners of the government’s Atma Nirbhar Bharat App Innovation Challenge. It offers an interactive, AI-powered, and voice-led solution for English learning and job-oriented communication skills.
Envision of Hello English to Upskill English Language
The idea of Hello English was conceived first in 2012 when Nishant wanted to pick up learning Mandarin as he was studying business in the US and had to spend some term abroad in China. Both being software engineers, they decided to fix this mess with technology. They initiated a foreign language learning application called CultureAlley. They soon realized that learning English for a hobby is just not enough; instead, it opens doors to growth and opportunities.
“So that’s when, in 2014, we rebranded and launched Hello English as a mobile app. And it took off quickly. Within the first couple of weeks, we had 100,000 downloads and even reached the number one spot in the education category,” Pranshu Bhandari Patni reminisces.
The Road to Success is not a Bed of Roses
Hello English is recently declared as one of the 24 winners of the government’s Atma Nirbhar Bharat App Innovation Challenge. Almost six years since its launch, the app currently has a team of 30 members, more than 10 million installs on Google Play Store, more than 50 million users, and three million active users per month, with a 98 percent organic reach. The company has over 14 percent year-on-year revenue growth. This e-learning startup is funded by investors like Tiger Global, Rajan Anandan, 500 Startups, and Sasha Mirchandani of Kae Capital.
Hello English currently has both B2B and B2C offerings. However, the team’s focus is on leading as a skill learning platform rather than a test preparation solution. The Hello English app is already active in 150 countries. Some salient features are byte-sized lessons, interactive game-based learning, voice-led practice, offline voice-recognition engines with feedback, AI and adaptive learning capability, and 3D avatars. Awarded Google’s Editor’s Choice 2018, 2017; “INDIA’S BEST MOBILE APP OF 2017” By IAMAI, Google’s Best Apps for 2016.
“On the learning side, we are at least 10X larger than any other competition that exists in India. We serve speakers of 23 different vernacular languages who can learn English through our app, with over four billion learning data points to improve the outcomes for the users. We have 100,000 monthly active users on the learning platform for kids. Also, all our content has a built-in focus for India in terms of accent and ability to work with low data connectivity,” claims Pranshu.