Blowhorn is a common platform that aggregates and organizes the otherwise fragmented market of mini trucks. This tech-enabled startup is an Intra-city logistics supplier headquartered in Bengaluru, Karnataka, India. Blowhorn was co-founded by Mithun Srivatsa and Nikhil Shivaprasad, who have mutually laboured in the logistics and technology space for more than a decade. Blowhorn was set up to articulate what they thought to be a grossly unorganized sector in India – the mini-truck drivers. The company fastens customers with mini-truck drivers for intra-city, sub-two-ton deliveries via its website and mobile app. Blowhorn is an operator of an online portal aimed at delivering logistics on-demand. The company supervises in large cities and bids forward, reverse logistics for first, middle, and the last mile within towns.
“I knew for a fact that the problem was not the lack of supply of truck drivers, but the lack of a common platform that would aggregate and bring together the very fragmented market of mini trucks. If this model could work well in transporting people with Uber and Ola, then it could work for goods transport as well,” Mithun says.
Started With a Focus on Retail Customers and Expanded to Cater to Corporate Clients as well.
The overall difficulties in the logistics space provoked him to create the next Ola and Uber for logistics. Blowhorn’s algorithm operates identically to that of the unicorn cab aggregators. While loading and unloading of goods is a portion of the employment, it also enables real-time tracking of goods. It started with stress on retail customers and has since broadened to cater to corporate clients as well. The creators originally agreed to stay bootstrapped until the startup commenced developing incomes. And today, the startup is financed by billionaire venture capitalist Tim Draper, who has also funded Skype, Tesla, and SpaceX.
“The volume of business and margins in the ”individual” segment weren’t sufficient to sustain our business. So, we shifted our focus to enterprise customers—both traditional and contemporary companies, to provide them with efficient and reliable logistics services,” says Srivatsa, Co-founder and CEO.
The Startup’s Operational Metrics and Commitment have Drawn several Investors.
Blowhorn nowadays operates in Chennai, Hyderabad, Mumbai, and Delhi NCR. In March 2017, Blowhorn guaranteed series A round funding of Rs 25 crore from IDG Ventures India and the Michael & Susan Dell Foundation. A team of 160, Blowhorn generated Rs 17 crore in revenue in 2016-17, lifting it to around Rs 37 crore in 2017-18. The founders are now looking to accelerate Blowhorn’s growth further. “Having built a profitable business, now our plan is to scale up fast and take our services to many more cities in the country,” says Srivatsa.