The new feature is driven by data Amazon already has based on book purchases across its customer base. As with other products, it knows when people who buy one item also buy another. But it’s now combining those insights with a new front-end for book discovery.
The introduction of the feature also follows Spotify’s expansion into audiobooks, which challenges Amazon-owned Audible’s dominance in this market. By merging all your activity with your audiobook titles with other e-books and printed books for better recommendations, Amazon is attempting to keep readers within its own book-buying ecosystem.
In addition, the Your Books feature complements the Amazon Book Clubs section of its website, which helps users find new titles to read as a group.Another section, the Saved Books tab, will pull in all the books you’ve ever saved to any of your Amazon Wish Lists. From this page, you can filter based on price, subscription eligibility, genre interests and more, helping to guide you to your next book pick. (Unfortunately for parents, this also pulls in titles you saved for your kids, too.)
With the Your Books feature, the focus is directed more on commerce and leveraging Amazon’s data to make recommendations, rather than leaning on other people’s reviews, negative or positive.