Alibaba: Journey of Jack Ma

Alibaba Journey of Jack Ma | Karo Startup | Inspiring Startup Stories

Ma Yun a.k.a. Jack Ma is one of the self-made billionaires with a humble beginning. He founded Alibaba in 1999 and retired from Alibaba in 2017.

As he retires the six core values of Alibaba get revamped in accordance with the digital era.
These are ‘customer first’, ‘trust’, ‘embrace change’, ‘today’s best performance is tomorrow’s baseline’, ‘passion’ and ‘live seriously, work happily’.

Let’s have a look at Alibaba Journey with and beyond Jack Ma.

Jack Ma’s apartment in Hangzhou | Karo Startup

1999: Alibaba was founded in Jack Ma’s apartment in Hangzhou, China. B2B e-commerce platforms Alibaba.com and 1688 were launched.


2003: Alibaba established an online shopping platform Taobao Marketplace and was able to maintain business operations during the SARS epidemic.

Alipay | Alibaba | Karo Startup

2004: Alipay, currently a business of Alibaba’s unconsolidated related party Ant Financial, was launched as a third-party online escrow payment platform.


2007: Ad monetization platform Alimama was launched.

2008: Brand-focused marketplace platform Tmall was launched to complement Taobao Marketplace.

2009: Alibaba Cloud, Alibaba’s cloud computing business, was established. Alibaba held the first 11.11 Global Shopping Festival.

Alibaba Cloud

2010: Global consumer marketplace  AliExpress was launched. The Alibaba Partnership was established to ensure the sustainability of Alibaba’s vision.

2011: Alibaba established the Alibaba Foundation, which was dedicated to social causes.

2013: Alibaba established Cainiao Network together with a consortium of logistics companies.

Alibaba Group

2014: Alibaba Group went public on the New York Stock Exchange. Taobao Travel became an independent platform Alitrip, which was subsequently rebranded as Fliggy.


2015: Local services company Koubei was established. Alibaba initiated its globalization strategy with the expansion of global offices.

Freshippo | Ali Baba | Karo Startup

2016: The first store of Freshippo was launched, marketing the debut of the New Retail-powered grocery retail chain. Alibaba exceeded RMB3 trillion in FY2016 GMV on its China retail marketplaces and became the largest retail economy in the world.

2017: Alibaba and the International Olympic Committee announced a long-term partnership through 2028. Alibaba DAMO Academy, a global research program, was launched.

eWTP in Rwanda and Belgium | Karo Startup

2018: Alibaba’s New Retail strategy rolled out on a large scale. eWTP was launched in Rwanda and Belgium.


2019: Alibaba Group was named China’s most valuable brand in the annual BrandZ Top 100 Most Valuable Chinese Brand rankings.

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