Richa Grover and Raina Grover, in the year 2019, started their journey with hair extension industry “1 Hair Stop” to revolutionize a very unique industry in India. They started this journey with an investment value of Rs 60,000. They made this start by providing hair extensions, toppers, and clip-ons as an effective hair loss solution to women in the country. Within 3 years this idea has emerged as a great example of Made in India brand with a good turnover of Rs 26 Cr. This blog post explores their inspiring success story along with the challenges faced by Indian women with hair loss issues, and the solutions offered by 1 Hair Stop.
The Hair Loss Challenge:& The Birth of 1 Hair Stop
Hair loss is an issue that is very common among everyone but it is a thing of concern mainly for women. There can be many factors responsible for hair loss problems like COVID-19, pregnancy, thyroid disorders, anemia, and skin conditions like psoriasis and seborrheic dermatitis, etc. Even though hair extensions have always been a better solution to these problems, women were hesitant to accept them due to a lack of resources and customization.
For solving this issue of Indian women, Richa and Raina came together to address the main concerns and decided to create a brand that will help them with all the concerns. It was named 1 Hair Stop. It promised the best quality products to its customer with maximum customer satisfaction.
Made in India, Made with Love
This Made in India brand emerged as a source of empowerment for Indian women by providing them with premium quality hairpieces and other accessories. Its main focus was to solve the hair loss issue faced by women which usually ended up killing their self-confidence. This brand made them realize that beauty isn’t just superficial but it comes within you. By providing unique designs and accessories it opened the gates to a vast area of beauty and grooming need that is needed by almost every woman.
A Wide Range of Solutions
1 Hair Stop provides customers with a wide range of customizable products that meet each individual need. The products vary in price from Rs 1,200 to Rs 35,000, providing flexibility and affordability. 1 Hair Stop ensures that every woman finds her perfect match, whether it’s hair toppers for specific areas of thinning, clip-on extensions for added volume and length, or fully customized solutions.
With a firm commitment to customer satisfaction, Richa and Raina have successfully served over one lakh customers across India. 1 Hair Stop places great emphasis on understanding each customer’s unique requirements and offering personalized recommendations. This customer-centric approach has played a pivotal role in carving a niche for the brand in the Indian market.
A Journey of Growth and Transformation:
In just three years, 1 Hair Stop has witnessed exponential growth, reaching a turnover of Rs. 26 Cr. Its dedication to quality, innovation, and customer care has earned the trust and loyalty of a vast clientele. While the exact turnover figures have not been disclosed, the brand’s success story serves as a testament to the impact it has made in the hair extension industry.
1 Hair Stop’s remarkable journey from the idea of bringing a solution to daily problems faced by women with an investment of Rs 60,000 to becoming a growing Made in India brand with a turnover of Rs. 26 Cr is a true inspiration. Richa Grover Badruka and Raina Grover’s vision to solve this issue has not only transformed the lives of countless Indian women but has also created a significant presence in the Indian market.
1 Hair Stop along with its diverse range of hairpieces and accessories and a customer-centric approach, continues to be a guiding light for women seeking effective, reliable, and fashionable hair loss solutions. As the brand’s success story continues to add more chapters ahead, 1 Hair Stop’s Made in India products are surely going to leave a lasting impact on the hair extension industry and empower women to embrace their unique beauty with confidence.